Video Production Process
Video Production Process
Consultation & Information Gathering- The first stage of our video production process is very important; clearly defining requirements and objective of the video. To get the best product it’s top priority for us to share with the client an in-depth understanding of the aims and purpose of the video. Our initial focus is on examining the envisioned outcomes;
- What audience is this video aimed at?
- How and where will it be seen?
- What do we want the viewers to think?
Once we have a clear idea of this we explore the best ways of meeting these goals. At the onset we present a choice of possibilities to the client and work together to define a theme, style, content and approach.
Storyboard – The storyboard and scripting phase of a project is where all the planning takes place before the camera rolls. Whether its measured in minutes, hours or days, this scripting phase sets the overall vision of the video project. Pre-production also includes working out the shoot location and casting. We also design the storyboards and get ready to film.
The filming happens here. This process will capture all the scenes and content required for the shoot. During the production process we apply the lighting, sound, stage rigging, and work on compositions. Some projects will include the B-Roll during the production process. B-Roll is supplementary or behind the scene footage that can be included in the finished product.
In the post-production all of the elements that have been created in the production stage are assembled and the video is shaped, edited and completed as below;
The Off-line Edit- Here all the video content and elements such as photos, narration, animation, and music are brought together and assembled into a full version of the video. The off-line edit is presented to the client for review and feedback.
The On-line Edit- After the ‘off-line’ edit has been approved the process moves into the ‘online’ stage (or final cut) in which all the approved elements are set in stone. This is the final review stage.
Mastering & Delivery
This involves mastering and exporting the finished video. Our films are of the highest video standards and optimised for online distribution, TV broadcast, Projection, Blu-ray, mobile, or tablet. In addition to the video itself the process also generates other deliverables, including;
- Still images, extracted from the 4K video.
- Broadcast quality HD video rushes
- Transcript of the video for SEO and subtitles
This marks the end of the video production process. The next stage involves the marketing and feedback.
Online Distribution and Analysis
We help our clients to develop and implement their marketing strategies for their videos and we make sure that they are viewed by the right people. We use a wide range of media channels, social networks and real time analytics to ensure that your videos reach their intended audience and deliver an excellent ROI. We make effective use of keywords and have your videos displayed so that they will get noticed in all the right places. We also monitor and analyse the video performance in real time, tracking who watches the videos, where and for how long.