In business, everyone is looking for an advantage over competitors. Video content gives your company a professional edge, improves your SEO, and often gives outsiders a unique behind the scenes look into your business. Visitors to your website are more likely to stay on your page if you have a video on your landing page. In fact, video on your landing page increases conversion rates by 86 percent. From large corporations to small businesses, every business should incorporate video into their overall marketing strategy.
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